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The idea behind RideSpring
Welcome to episode 2, all the way back in 1993/94, when I first had the idea for an easy way to connect with co-workers to carpool to work. This was before the WWWeb took off. So what did we have...
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Surprising results from market research
Welcome to episode 3, where I share some of the more surprising results from market research. As I mention in the above video, the Commute Profile series, form 1993 onwards, provides a detailed survey...
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Catch-22 problem of ridematching systems
Welcome to episode 4, where I share the market research that helped identify the “Catch-22″ problem of carpool ridematching systems – initial low levels of participation prevent future growth: Every...
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RideSpring approach to the Catch-22 problem
Welcome to episode 5, where I share the primary strategy of focusing on individual employers to solving the Catch-22 problem in ridematching. This single strategy isn’t the only thing that solves the...
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